The Skin Butter Store

Pearlie Miller is the passionate founder of a business dedicated to creating buttercreams and skin moisturizers with essential oils. Her products rejuvenate skin with natural ingredients, offering alternatives to conventional skincare. Her commitment to her craft led her to ICON CDC, where she sought guidance and support in expanding her business by developing effective marketing strategies and securing funding. ICON’s BusinessSource Center Specialist took the time to understand her vision and provided tailored guidance, offering a range of grant options that Pearlie could explore. 

ICON CDC’s BusinessSource Center Specialist worked closely with Pearlie to develop a marketing roadmap, focusing on key areas that would help increase her visibility and sales. The guidance included leveraging social media platforms like Instagram and TikTok, collaborating with micro-influencers and beauty bloggers, and hosting local pop-up events to showcase her products. ICON also helped Pearlie consider promotional strategies, such as loyalty programs and local partnerships with spas and fitness centers, all aimed at boosting her reach and customer engagement. 

The BSC Specialist provided Pearlie with additional resources to help her enhance her brick-and-mortar space and continue working toward her marketing goals. ICON’s personalized approach and consistent follow-ups showed Pearlie that she was not alone in her journey and motivated her to move forward with the tools and resources offered. With continued support, Pearlie is well on her way to expanding her brand, increasing customer engagement, and securing the resources necessary for long-term success. 

You can find all her great products at https://theskinbutterstore.com/, follow her on Instagram at @theskinbutterstore or drop by her storefront at 11107 Burbank Blvd., North Hollywood, CA  91601